Methods and apparatuses to select communication tracking mechanisms
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United States of America Patent
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Jul 21, 2015
Grant Date -
May 31, 2007
app pub date -
Nov 30, 2006
filing date -
Oct 6, 2003
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Methods and apparatuses to select tracking mechanisms for the performance determination of advertisements. One embodiment includes: selecting one reference type from a plurality of reference types; and determining a reference of the selected type, the reference to be embedded in an advertisement to count communication leads generated from the advertisement. In one embodiment, the advertisement is to be charged according to a performance measure based on communication leads generated from the advertisement. For example, a price for the advertisement can be specified by a party for which the advertisement is to be presented. For example, the advertisement can be charged in response to a voice communication responding to the advertisement. In one embodiment, the plurality of reference types correspond to different mechanisms to track communication leads generated from the advertisement.
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