Importance

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Abstract

An advertising system provides content relevant advertisements to a client. The system comprises an advertisement object, an auto rendering object, and a distribution object. The advertisement object defined an instance of advertisement content in a placement database and defined, in association with the instance, each of a financial parameter and redirect data. The auto rendering object generates associated advertisement content. The associated advertisement content being associated advertisement content selected from a group of associated advertisement content consisting of: i) an alternative rendering of the instance of advertisement content; and ii) an alternative rendering of content obtained in response to linking to the redirect URL. The distribution object receives advertisement requests and, in response to receiving an advertisement request: i) obtains from the placement database, an instance of advertisement content; ii) obtains from the placement database, the associated advertisement content that is associated with the instance of advertisement content in the placement database, and iii) returns an advertisement impression comprising both the instance of advertisement content and the associated advertisement content.

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First Claim