METHODS AND APPARATUS TO MAINTAIN AUDIENCE PRIVACY WHILE DETERMINING VIEWING OF VIDEO-ON-DEMAND PROGRAMS

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United States of America Patent

APP PUB NO 20070157262A1
SERIAL NO

11550261

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Abstract

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Methods and apparatus to maintain audience privacy while determining viewing of video-on-demand programs are disclosed. An example method for monitoring a displayed VOD program disclosed herein comprises determining a first set of metering information based on a first set of data collected at a subscriber site, determining a second set of metering information based on a second set of data reported by at least one of a VOD server and a head-end, determining a third set of data based on the second set of data, and combining the first and third sets of metering information to credit the displayed VOD program.

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Patent Owner(s)

Patent OwnerAddress
NIELSEN COMPANY (US) LLC THE150 NORTH MARTINGALE ROAD A DELAWARE LIMITED LIABILITY COMPANY SCHAUMBURG IL 60173

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Luff, Robert A New York, NY 33 1598
Ramaswamy, Arun Tampa, FL 248 9575

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