Methods and Apparatuses for Prioritizing Featured Listings
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United States of America Patent
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Issued Date -
Jul 26, 2007
app pub date -
Mar 19, 2007
filing date -
Feb 25, 2005
priority date (Note) -
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status (Latency Note)
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Abstract
Methods and apparatuses for presenting selected listings as featured listings sorted based on value scores. One embodiment includes: selecting a first subset of listings from a set of listings according to one or more predetermined criteria; computing value scores of the first subset of listings based on an indicator of advertisement earning potential and an indicator of transaction earning potential, at least one listing from the first subset of listings offering an advertisement fee for preferential placement, at least one listing from the first subset of listings offering a commission fee for revenue generated from a service provided over a communication connection established via listing presentation; and presenting the first subset of listings in an order according to the value scores of the first subset of listings.
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