Importance

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Abstract

The present invention is a method and system for executing a mobile social search. A primary user will operate a portable device such as a cell phone, PDA or the like for machine-reading a physical token associated with a fixed physical location at which the primary user is in proximity in order to obtain a physical token identifier. For example, the primary user may use a camera-enabled cell phone in order to capture an image of a bar code printed on an object in his proximity. A query is then transmitted from the portable device to a central server computer. The query will have several pieces of information, such as a primary user identifier, the physical token identifier (e.g. the scanned bar code data), and primary user location data indicative of the location of the primary user at that time. The query is processed by the central server computer to obtain secondary user identification of at least one secondary user determined to be proximate to the primary user and having at least one predetermined parameter correlated to a predetermined parameter of the primary user. The central server computer then transmits the secondary user identification to the portable device.

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First Claim