AD TARGETING AND/OR PRICING BASED ON CUSTOMER BEHAVIOR
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United States of America Patent
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N/A
Issued Date -
Aug 2, 2007
app pub date -
May 23, 2006
filing date -
Feb 2, 2006
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
The claimed subject matter can provide a mechanism that facilitates a new advertising and/or referral architecture in the Internet advertising space, e.g., for advertising on search engine web pages and/or on content web pages. A mechanism is provided for ad targeting and pricing based upon customer behavior. Accordingly, the ad(s) displayed to customers can be based upon the customer's transaction history. The transaction history can be determined based upon a distribution of points the customer receives upon completing a transaction with a merchant as well as search terms or keywords within a query or a document. The transaction history can be private and can be modified and/or purged by the customer to ensure the proper types of ads are displayed.
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