Importance

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Abstract

Methods, apparatus and computer-code for electronically providing advertisement are disclosed herein. In some embodiments, advertisements are provided in accordance with at least one feature of electronic media content of a multi-party conversation, for example, by targeting at least one advertisement to at least one individual associated with a party of the multi-party voice conversation. Optionally, the multi-party conversation is a video conversation and at least one feature is a video content feature. Exemplary features include but are not limited to speech delivery features, key word features, topic features, background sound or image features, deviation features and biometric features. Techniques for providing advertisements in accordance with any voice electronic media content, including but not limited to voice mail content, are also disclosed.

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First Claim