Methods and apparatus to determine audience viewing of video-on-demand programs
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United States of America Patent
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N/A
Issued Date -
Aug 9, 2007
app pub date -
Feb 18, 2005
filing date -
Feb 18, 2004
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Methods and apparatus to determine audience viewing of video-on-demand programs are disclosed. An example method disclosed herein comprises creating a reference database corresponding to a set of VOD programs, determining whether a VOD program is selected at a subscriber site, extracting at least one identifier from a signal carrying the VOD program, and cross-referencing the at least one identifier with the reference database.
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