DELIVERY OF INTERNET ADS
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United States of America Patent
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N/A
Issued Date -
Sep 13, 2007
app pub date -
Sep 27, 2006
filing date -
Sep 27, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system for delivering advertisements via the internet may include an index file having entries related to advertisements for delivery via the internet, an extraction engine for updating the index file entries in accordance with changes in a database of said advertisements, a matching engine for matching a keyword in a query string to a plurality of the index file entries, a ranking engine for selecting an advertisement, for inclusion in a search result set responsive to the query sting, in accordance with an estimated monetary yield related to one of the plurality of index file entries matching a keyword in the query string and a pricing engine for discounting a charge for that inclusion in accordance with an estimated monetary yield for another one of the plurality of index file entries.
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