Passive Shopper Identification Systems Utilized to Optimize Advertising
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United States of America Patent
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N/A
Issued Date -
Sep 20, 2007
app pub date -
Mar 13, 2007
filing date -
Mar 17, 2006
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The present invention relates to a method of optimizing advertising. More particularly, the present invention relates to methods for utilizing a mobile communications device to track consumer shopping patterns and purchases in association with a loyalty tracking device, which uniquely identifies each particular customer as they proceed through a shopping environment.
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