Method and apparatus for providing specifically targeted advertising and preventing various forms of advertising fraud in electronic books
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United States of America Patent
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Dec 7, 2010
Issued Date -
N/A
app pub date -
Aug 11, 2006
filing date -
Apr 4, 2006
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic books. In one embodiment, the method includes; receiving or having access to the contents of books; receiving or having access to subscriber target criteria; receiving, creating, or having access to advertisements; receiving or having access to information from subscribers ;receiving or having access to requests for electronic books; determining or having access to whether subscriber target criteria for the advertisements is satisfied by the information from the subscriber requesting the electronic books; selecting a set of advertisements for electronic books by choosing advertisements having associated subscriber target criteria that are satisfied by the information from the subscriber requesting the electronic books; inserting the selected advertisements for electronic books into the electronic books; and providing access to the electronic books to the subscribers who requested electronic books.
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