Importance

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Abstract

A system and method to facilitate targeting of advertising based on buzz-related information in a network, wherein users access an entity through the network, such as the Internet, and request content from the entity or initiate other events based on various topics of interest at the time of each event. These topics of interests, also referred to as buzz data, are aggregated over time as temporal interests for certain categories. The buzz data corresponding to one or more relevant topics of interest for a majority of users is stored and updated continuously. Subsequent to receipt of the request for content from a user, the requested content and buzz advertising information related to selected buzz data are retrieved, the buzz advertising information being targeted to the user viewing the page or the requested content based on one or more predetermined parameters associated with the user or the content. Finally, the retrieved content and buzz advertising information are displayed to the user.

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First Claim