User Persona Content Targeting

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20070239522A1
SERIAL NO

11278086

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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User persona content targeting is described. In an embodiment, a targeted content system includes a client account that corresponds to a user of computing-based client device(s), and the client account is associated with multiple personas that are each a different on-line representation of the user. A persona system initiates content being targeted to the user via a computing-based client device when the user is represented on-line as a first persona, and then initiates different content being targeted to the user via the computing-based client device when the user is represented on-line as a second persona.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hall, Martin J Seattle, WA 21 922
Kunz, Michael C Seattle, WA 23 398
O'Mahony, Allison Redmond, WA 10 116
Zaner-Godsey, Melora Seattle, WA 28 3105

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