Importance

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Abstract

An advertisement system provides an advertisement impression in response to each advertisement request received from each of a plurality of diverse general media advertisement delivery systems. The advertisement system comprises a placement database and a distribution object. The placement stores a plurality of instances of advertisement content, each in association with a subject matter category, rendering factors, and a financial parameter. The distribution object receives each advertisement request. Each advertisement request includes channel identifier and at least one query parameter. The distribution object returns an advertisement impression that includes an instance of advertisement content that: i) is stored in association with a subject matter category meeting selection criteria determined from the query parameters; ii) is stored in association with rendering factors that correspond to the rendering type parameters; and iii) is stored in association with a financial parameter meeting financial parameter selection criteria. The rendering parameters are one of rendering parameters included in the impression request and/or rendering type parameters associated with the channel identifier. The financial parameter defines an amount payable by the advertiser upon the occurrence of an assessment event associated with rendering the instance of advertisement content.

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First Claim