System and method for automatically assigning an extension number to a telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a performance advertising multi-advertisement, multi-publisher framework
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United States of America Patent
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Jun 30, 2009
Grant Date -
Oct 25, 2007
app pub date -
Dec 2, 2005
filing date -
Dec 2, 2005
priority date (Note) -
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Abstract
A system and method for automatically dynamically creating an extension number associated to an assigned telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a voice communication-based performance advertising multi-advertisement, multi-publisher framework. The present invention remedies the shortcomings of the prior art by generating the extension number dynamically and automatically based on an algorithm that defines an advertiser account, individual advertisement and the publisher, thereby allowing a most efficient and scalable method for tracking calls in such a framework. This current invention can be utilized to bring the number of necessary assigned telephone numbers for a system containing 100 advertisers with 99 advertisements each, published by 99 different publishers from the 980,100 required in the old system to just 100 telephone numbers. And this efficiency is exponentially realized.
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