USER INTERFACE METHOD AND SYSTEM FOR INCREMENTALLY SEARCHING AND SELECTING CONTENT ITEMS AND FOR PRESENTING ADVERTISING IN RESPONSE TO SEARCH ACTIVITIES
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United States of America Patent
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Issued Date -
Nov 1, 2007
app pub date -
Mar 30, 2007
filing date -
Mar 30, 2006
priority date (Note) -
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Abstract
A user-interface method of incrementally identifying and presenting a collection of content items and a collection of advertisements in which the identification is at least in part based on input incrementally entered by a user on an input-constrained device is presented. The method includes providing a set of content items and bids with associated advertisements. The bids organized into unambiguous and ambiguous categories. Incremental input is entered in order to identify desired content items. In response to the incremental input content items are identified and provided. Advertisements are also identified and provided based on a predetermined function. The presentation order is determined at least in part by an economic utility function.
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