TRAVEL REWARD PROGRAM TARGETING AND OPTIMIZATION
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United States of America Patent
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Issued Date -
Nov 8, 2007
app pub date -
May 4, 2006
filing date -
May 4, 2006
priority date (Note) -
Abandoned
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Abstract
A method and system of developing a reward program to motivate participants associated with a program-owner. First and second different reward program are defined as a function of modeled values and defined attributes having values corresponding to collected preferred values. The program-owner compares the first reward program to the second reward program as a function of the weighted participants preferred values and selects and implements one of the reward programs based on the provided comparison.
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