Method and system for pacing online advertisement deliveries
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United States of America Patent
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Issued Date -
Nov 8, 2007
app pub date -
May 5, 2006
filing date -
May 5, 2006
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method and system for pacing online advertisement deliveries are disclosed. According to one aspect of the invention, the present invention overcomes the problems in the existing art described above by providing a method and system for pacing the delivery of online advertisements. In one embodiment, a method, that is to be implemented on a system, is provided to identify a rate at which billable events for an online advertisement occur; and adjust at least one of a pace the online advertisement is served, or an amount charged for the advertisement being selected, based on the rate the online advertisement is selected and a budget limit.
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