DYNAMIC ADVERTISEMENT INSERTION IN A DOWNLOAD SERVICE

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20080010117A1
SERIAL NO

11424195

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Abstract

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Dynamic selection and insertion of advertisements at the time of playback of content in a content download system. Program content and associated advertisements are downloaded to a computing device associated with a user. Advertisements are selected based on a manifest associated with the program content. The computing device renders the program content with the selected advertisements to the user.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hydrie, Aamer Seattle, WA 63 4564
Lisboa, Paulo Henrique Cavalcante Sammamish, WA 4 122
Oliveira, Eduardo P Redmond, WA 28 1701
Tschumper, Brian Elliot Woodinville, WA 1 27

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