Importance

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Abstract

The present invention is a method and a system for storing and communicating information between a consumer and proprietor, enabling the proprietor to build a database of consumer information and enabling the consumer to build a database of information from businesses participating in the system of the present invention. The invention enables the proprietor to analyze consumer habits and communicate incentives and rewards to specific consumers. Consumers utilize a handheld personal information device to store a unique personal identifier. The personal information device transmits the unique personal identifier to, and may receive information from, an information exchange unit upon entry of the consumer into a participating place of business. Consumer personal information and transaction data are recorded and stored in a secure central database. The business proprietor establishes reward criteria specific to his business to reward consumer loyalty and may analyze consumer shopping habits, demographic information, and geographic information.

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First Claim