Customize an email using an expertise level rules engine

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7979493
APP PUB NO 20080010356A1
SERIAL NO

11861201

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.

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First Claim

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Patent Owner(s)

  • GO DADDY OPERATING COMPANY, LLC

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bennett, Bill Phoenix, US 9 95
Fitzpatrick, Shawn Phoenix, US 14 238
Proctor, Neil Scottsdale, US 8 83
Rechterman, Barbara J Desert Hills, US 15 319

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