METHOD AND APPARATUS FOR PRESENTATION OF A PRESENTATION CONTENT STREAM
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United States of America Patent
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Issued Date -
Jan 10, 2008
app pub date -
Jul 5, 2006
filing date -
Jul 5, 2006
priority date (Note) -
Abandoned
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Abstract
A content presentation apparatus comprises a receiver receiving content items, such as individual adverts. A filter processor filters the content items in response to a user profile thereby generating a subset of content items associated with the user. The subset of content items may e.g. be stored in a data storage. The content presentation apparatus furthermore comprises a receiver receiving a presentation content stream. The presentation content stream may e.g. be a television signal received from a conventional television broadcast transmitter. An output processor presents the presentation content stream to the user. A user context processor determines a current user context for the presentation and a selection processor selects at least one content item from the subset of content items in response to the current user context. The output processor then overlays the selected content item(s) on the presentation content stream to generate a user adapted output.
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