Web-based brand marketing communication network for enabling e-commerce transactions using Multi-Mode Virtual Kiosks (MMVKS)
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United States of America Patent
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app pub date -
Jun 28, 2007
filing date -
Apr 21, 1999
priority date (Note) -
Abandoned
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Abstract
Internet-based enterprise-level Brand Marketing Communication and E-Commerce Enabling Network which provides brand owners command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, using server-side driven Multi-Mode Virtual Kiosks (MMVKS) having client/brand/agency and consumer programmable modes of display, as well as transaction tracking and commission-earning services, so as to provide better ways of and means for brand marketers and their agencies to reach empowered consumers, involving and enaging them with the client's brand in new ways, so as to create value and build loyalty, in a participatory manner.
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