Matching users with wirelessly downloaded video and audio content

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United States of America Patent

APP PUB NO 20080022294A1
SERIAL NO

11880128

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Current technology now allows wireless handheld devices the capability of receiving broadcast video and audio. To determine who is watching and who is listening to such broadcasts a different type of metering methodology is needed. This invention relates to gathering, transmitting, storing and analyzing who is watching or listening to a particular video or audio broadcast and then matching this information to a particular demographic to which the watcher or listener belongs.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
COMSCORE INC11950 DEMOCRACY DRIVE SUITE 600 RESTON VA 20190

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hodgman, William A King County, WA 1 23
Perrin, Stephen L King county, WA 13 685

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