Method and apparatus for selecting related terms for electronic advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Jan 31, 2008
app pub date -
Jul 28, 2006
filing date -
Jul 28, 2006
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Described are techniques used suggesting alternative terms to an advertiser which are associated with an advertisement. The advertiser issues a request including one or more initial advertisement terms to an advertisement publication system. In response to the request, the advertisement publication system provides a list of suggested alternatives to the one or more initial advertisement terms. The advertiser may select a term from the suggested alternatives to be associated with the advertisement. The term selected affects when the electronic advertisement is displayed to a subsequent user. As part of determining the suggested alternatives, the advertisement publication system: obtains a list of documents including the initial advertisement terms and the categories associated with the documents, ranks the categories, and presents a portion of the categories as the suggested alternatives.
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Cited Art Landscape
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