CENTRALIZED ESTABLISHMENT-BASED TRACKING AND MESSAGING SERVICE
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United States of America Patent
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N/A
Issued Date -
N/A
app pub date -
Jul 2, 2007
filing date -
Oct 1, 2005
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A system is provided to track customer patronage within each of a plurality of physical establishments such as restaurants, bars, and retail stores, and enable real-time establishment-specific messages to be sent directly to the portable computing devices of current and prior patrons. A centralized server that is configured to receive electronic attendance messages that indicate when a particular user is in attendance within a particular establishment and maintain an attendance database that includes current and historical patronage data. The server also executes an automated targeted messaging process by which establishment-specific messages are be sent to portable computing devices of users based upon their current and/or historical patronage. The server may also access a personal profile database that stores demographic characteristics of users. Using such personal profile data, highly targeted messaging is enabled in which establishment-specific messages are sent to users with dependence upon one or more demographic characteristics.
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Cited Art Landscape
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