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Abstract

Advertiser monetization information is utilized to determine a search query monetization value that can be employed in web-search ranking to facilitate in ranking search results and/or in email spam filtering to reduce unsolicited emails and the like. Various methods can be employed to filter and/or rank and the like based on the search query monetization value. This can include biasing based on high values and/or low values. The search query monetization value can be determined based on, for example, independent phrases and/or bids. In other instances, personal user advertising interactions can be employed as well to facilitate search result ranking and/or email spam filtering. Employment of search query monetization value techniques can substantially reduce various types of subversive/undesired information.

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