SYSTEMS, METHODS, AND APPARATUSES FOR ADVERTISEMENT TARGETING/DISTRIBUTION
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United States of America Patent
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N/A
Issued Date -
Feb 14, 2008
app pub date -
May 14, 2007
filing date -
May 12, 2006
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The application discloses apparatuses, systems and methods for selecting a base data entry for distribution with a content provider's requested content. More specifically, the disclosed system may be configured to receive and process a distribution advertisement request from a content provider or an affiliate. The system processes the advertisement request to extract content provider distribution parameters and/or web user data characteristics, if they exist. This data may be processed to create an initial a pool of potential base data entries, one (or more) of which will be distributed to a content provider. In an implementation, the system further processes the initial pool based on sponsor distribution parameters associated with the various base data entries that comprise the pool. Based on this analysis, the system selects one or more of the potential base data entries based on a variety of ad distribution considerations.
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