Converged marketing architecture and related research and targeting methods utilizing such architectures
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United States of America Patent
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Nov 15, 2016
Grant Date -
Mar 6, 2008
app pub date -
Aug 31, 2006
filing date -
Aug 31, 2006
priority date (Note) -
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Abstract
Disclosed herein are converged marketing architectures that may be utilized by retailers in conjunction with and/or independent of consumer loyalty programs in order to improve targeted marketing efforts. Such architectures enable participating retailers to constantly generate and compile consumer activity and preferences information from a plurality of in-store and out of store activities, including e-commerce web site activity, television viewing and recording activity, and retail location activity. In certain embodiments, retail location activity may be monitored by one or more of RFID tracking sub-systems, smart shopping cart sub-systems, and point-of-sale information sub-systems.
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