System and method for real-time bidding for Internet advertising space
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United States of America Patent
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app pub date -
Oct 31, 2007
filing date -
Jan 22, 1997
priority date (Note) -
Abandoned
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Abstract
A method implemented in a computer system for determining an advertisement in response to an advertising opportunity, wherein the advertising opportunity is an opportunity to place the advertisement on a web page subsequent to a request for the web page by a browser. The computer system receives an indication of the advertising opportunity, and in response to receiving the indication, the computer system determines bids, wherein each bid is associated with an advertisement, selects one of the bids and places the advertisement associated with the selected bid on the web page.
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