Importance

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Abstract

A system and method for automatically identifying customers with potential for completing a transaction and facilitating the transaction is provided herein. Visitors to a website or listing posted thereon may be identified and characterized according to publicly available information and/or other information provided by the visitor. Attributes of a visitor may be compared to one or more predefined evaluation variables and criteria. The evaluation variables and criteria are used to determine a probability that the visitor will complete a transaction. Points may be assigned for matching variables. Visitors may be categorized according to a determining probability. If a visitor has a sufficiently high probability, a counterparty to the transaction may be contacted. A transaction system may further be used to facilitate the transaction between the visitor and the counterparty. The variables and algorithms used to evaluate visitors may further be refined based on information from completion of past transactions.

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First Claim