System and method for measuring the effectiveness of an on-line advertisement campaign

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United States of America Patent

PATENT NO 8838560
SERIAL NO

11689414

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Abstract

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A system and method for modeling and optimizing the effectiveness of search engine optimization (“SEO”) initiatives and search engine marketing (“SEA”) campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.

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Patent Owner(s)

  • RIOSOFT HOLDINGS, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bartell, Brian San Diego, US 10 529
Grieselhuber, Ray San Diego, US 6 195
Mann, Russ Temecula, US 9 299
Zlotin, Dema La Jolla, US 10 348

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