Click value determination with incentive schemes for website visitors and advertisers

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 8819214
APP PUB NO 20080082655A1
SERIAL NO

11537555

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Abstract

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Tools and techniques are described herein for determining click values, along with incentive schemes for website visitors and advertisers. These tools may provide a click value system that includes a click value determination unit and an incentive administration unit. The click value determination unit may compute respective click values for different visitors to a website. These click values may indicate a likelihood that the visitors may transact for particular goods or services offered through the website. The incentive administration unit manages visitor incentives provided to the visitors, and also manages advertiser incentives provided to the advertisers.

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Patent Owner(s)

  • AMAZON TECHNOLOGIES, INC.

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Goswami, Bhavesh Seattle, US 7 25

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