APPARATUS AND METHOD FOR DERIVING ADVERTISING EXPENDITURE DATA
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
Apr 17, 2008
app pub date -
Oct 4, 2007
filing date -
Oct 5, 2006
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method of evaluating advertising expenditures includes establishing a first relationship between advertising position and bid price. A second relationship between estimated expenditure per time period and bid price is formed. An average advertising position for an entity is observed. A frequency of appearance for the entity is located. The average advertising position is mapped to a bid price using the first relationship. The bid price is mapped to an estimated expenditure per time period using the second relationship. The average expenditure is multiplied by the frequency of appearance to establish a per time period expenditure for the entity.
First Claim
Family
International Classification(s)
- [Classification Symbol]
- [Patents Count]
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully