Importance

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Abstract

A fully-embedded commercial transaction using an unobtrusive presentation without click-through is disclosed. In one embodiment, a method of a media module of a distributor module includes generating a custom media playlist on a space adjacent to a content data associated with a profile of a patron of a publisher module having the content data, configuring the custom media playlist based on a preference data of the patron, and enabling a transaction of a particular item of the custom media playlist without leaving the space. In another embodiment, a method of a delivery module of a distributor module includes embedding a commerce engine having a manifestation of an offering in a message portion of an electronic message, communicating the electronic message to a recipient, and enabling the recipient to transact the offering directly in the message portion of the electronic message without being redirected to another location.

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First Claim