Delivery Of Advertising Into Multiple Video Games

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20080102947A1
SERIAL NO

10592296

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An advertisement delivery scheme and associated facility provide targeted advertisements for multiple video games without advertisers having to specify specific game titles in which they would like their advertisements placed. The targeted advertisements may be provided via a network connection while the video game applications are executed on gaming devices, or via other means. Advertisements may be targeted to groupings of one or more games, and or groupings of one or more players. Data about the presentation of advertisements, such as impression data, may be collected and reported on, along with other information tracked through a game playing device.

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Patent Owner(s)

Patent OwnerAddress
MICROSOFT TECHNOLOGY LICENSING LLCONE MICROSOFT WAY REDMOND WA 98052

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Batten, Claudia I New York, NY 2 195
Hays, Katherine New York, NY 10 419
Melfi, Daniel Holbrook, NY 2 640
Skeen, J Richard Montclair, NY 1 190
Sturman, David J Port Washington, NY 4 467

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