RESOURCE INITIATED BY A COMPUTER SYSTEM CAUSING PRINTED SUBSTRATE CLICK FACILITATOR TO COLLECT AD CLICK-THROUGH FEE
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United States of America Patent
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N/A
Issued Date -
May 1, 2008
app pub date -
May 28, 2007
filing date -
Oct 17, 2006
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
A method of causing a proportion of a click-through fee to be credited to a facilitator of a user interaction with a printed substrate, said substrate comprising user information and coded data enabling said user interaction via a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate during said user interaction and generating interaction data indicative of said user interaction, said method comprising, in a display device, the steps of: (a) retrieving and displaying a blended resource comprising content corresponding to the user interaction with the substrate and to at least one advertisement; (b) retrieving and displaying an advertiser resource corresponding to said advertisement in response to a user selecting said advertisement wherein step (b) initiates said click-through fee being charged to an advertiser associated with the advertisement, said proportion of said click-through fee being credited to said facilitator of said user interaction with the substrate.
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