PROMOTING CUSTOMER LOYALTY
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United States of America Patent
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Issued Date -
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app pub date -
Dec 21, 2007
filing date -
Aug 11, 2004
priority date (Note) -
Abandoned
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Abstract
A method and system for promoting customer loyalty with respect to any transactional activity is disclosed. In an exemplary embodiment, the method includes an accumulation phase and a disbursement phase. In the accumulation phase, a recency, a frequency, and an intensity of the customer's purchases is monitored and a loyalty score is determined therefrom. In the disbursement phase, the customer is offered a reward based upon the customer's loyalty score, including alternatively a share of a prize pool in a loyalty lottery or a discount on a further purchase by the customer.
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