Importance

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Abstract

A container is provided with multiple surface depressions for enhancing the insulative properties of the container. The surface depressions are tightly grouped, and a label placed over the surface depressions results in a greater surface area of the label that is suspended over the depressions as compared to a surface area of the label that is in contact with the exterior surface of the container. The air gaps or chambers defining the space between the applied label and the surfaces of the depressions provides an insulating air barrier to better maintain the beverage in the container at a desired temperature. The surface depressions may also be used alone without a label to provide insulative benefits. The surface depressions may be spaced and sized such that, under normal grasping conditions, the consumer's hand does not penetrate the entire depth of the depressions, and an air barrier is still maintained between the consumer's hand and the exterior surface of the container.

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First Claim