System and method for distributing advertisements in an internet protocol television system

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United States of America Patent

PATENT NO 8640162
APP PUB NO 20080114648A1
SERIAL NO

11599182

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Abstract

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A method for delivering targeted advertisement data to opt-in subscribers in an internet protocol television (IPTV) system is disclosed, the system comprising selecting an advertising target group of opt-in IPTV subscribers based on an advertiser's advertising target request; and multicasting an advertisement from an IPTV advertising server to the advertising target group. A system for performing the method is disclosed.

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Patent Owner(s)

Patent OwnerAddress
SBC KNOWWLEDGE VENTURES L P645 E PLUMB LANE RENO NV 89502

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chen, Wenge Austin, US 30 875
Liu, Guangtian Cedar Park, US 19 409
Puetz, Eric Georgetown, US 7 232
Serbest, Yetik Austin, US 22 336

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