SYSTEM AND METHOD FOR ADVERTISEMENT GENERATION

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United States of America Patent

APP PUB NO 20080120154A1
SERIAL NO

11748448

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The application discloses apparatuses, systems and methods for providing the generation, serving and distribution of advertisements. Specifically, the disclosed system is particularly suited for the efficient generation and distribution of ads representing narrow offers that are typically advertised using classified ads. Various implementations described herein, discuss generating an advertisement from an advertisement sponsor's base data entry. The base data entry is processed in order to extract terms used to populate the advertisements. The terms may be selected by a user interacting with an advertisement generation interface module or the terms may be extracted by a system-driven extraction process. The extracted data is used to populate an advertisement template generated by the system based on content and format constraints associated with an advertisement request. The system receives the advertisement request from a content provider who wants to incorporate a system generated advertisement along with their distributed content.

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Patent Owner(s)

Patent OwnerAddress
MONSTER WORLDWIDE INC133 BOSTON POST ROAD WESTON MA 02493

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
DELLOVO, DANIELLE F North Andover, MA 8 237

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