Importance

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Abstract

A method and apparatus for operating a reward points issuance, accumulation management and redemption program in which a wireless device user accumulates reward points by messaging a reward code to a wireless communications gateway associated with a plurality of independent product entities or location-based proximity services. Earned reward points are tracked in a user reward point account stored on a rewards server. A dedicated account server accumulates some or all of a customer's earned reward points from the reward servers and credits the accumulated points into a single reward redemption account associated with the customer. The customer may then select an item for purchase from the reward points issuing entity or redeem credits for access to a plurality of services with the accumulated reward points.

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First Claim