System and method for monitoring viewer attention with respect to a display and determining associated charges

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20080147488A1
SERIAL NO

11975834

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Abstract

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In an example of an embodiment of the invention, data relating to at least one impression of at least one person with respect to a display is detected, and a party associated with the display is charged an amount based at least in part on the data. The at least one impression may include an action of the person with respect to the display. The action may comprise a gaze, for example, and the method may comprise detecting the gaze of the person directed toward the display. The person's gaze may be detected by a sensor, for example, which may comprise a video camera. An invoice may be generated based at least in part on the data, and sent to a selected party. The display may comprise one or more advertisements, for example. A face monitoring update method is also disclosed. Systems are also disclosed.

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Patent Owner(s)

Patent OwnerAddress
STUDIO IMC245 E 11TH STREET SUITE 4J NEW YORK NY 10003

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Barba, Evan Suffern, NY 1 142
Huang, Kuan Astoria, NY 1 142
Rizzaro, Tony L Harrison, NY 1 142
Tunick, James A New York, NY 2 150

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