AUDIENCE MEASUREMENT SYSTEM AND MONITORING DEVICES

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20080148309A1
SERIAL NO

11669686

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Audience measurement systems having fixed and portable monitoring devices are provided. Embodiments of the audience measurement system may be suitable for monitoring programs viewed and/or listened to by one or more members of a sample household. The fixed monitoring device may be associated with a particular media device, for example, in the household's home and monitor a received broadcast signal and/or a state of the media device to extract information enabling a received program and/or station to be identified. The portable monitoring device may comprise a receiver for receiving sound of a program emitted by any nearby media device; a data extractor for extracting data from the received sound to enable a program and/or station to be identified. Either a first or a second communicator may be operable to transmit a device present signal in the vicinity of its respective monitoring device, and/or detect the said signal.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
TAYLOR NELSON SOFRES PLCTNS HOUSE WESTGATE LONDON W5 1UA

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Wheatley, Mark Adrian Maidenhead, GB 2 280
Wilcox, Peter Gerrards Cross, GB 4 496

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