System and method for profiling consumers and creating a recommended or custom card
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United States of America Patent
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Jun 4, 2013
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N/A
app pub date -
Dec 29, 2006
filing date -
Dec 29, 2006
priority date (Note) -
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Abstract
A system, computer product and method for profiling consumers to recommend a financial transaction instrument having benefits tailored to psychographic characteristics of the consumer. A set of questions is presented to a consumer, in order to determine the psychographic characteristics of the consumer. At least one subset of questions is presented, based on answers to the set of questions, the at least one subset of questions relating more specifically to available benefits. A tailored financial transaction instrument is recommended, having benefits which are based on answers to the at least one subset of questions.
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