System and method for selecting and presenting advertisements based on natural language processing of voice-based input
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United States of America Patent
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Oct 19, 2010
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app pub date -
Feb 6, 2007
filing date -
Feb 6, 2007
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Abstract
A system and method for selecting and presenting advertisements based on natural language processing of voice-based inputs is provided. A user utterance may be received at an input device, and a conversational, natural language processor may identify a request from the utterance. At least one advertisement may be selected and presented to the user based on the identified request. The advertisement may be presented as a natural language response, thereby creating a conversational feel to the presentation of advertisements. The request and the user's subsequent interaction with the advertisement may be tracked to build user statistical profiles, thus enhancing subsequent selection and presentation of advertisements.
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