Advertisement exchange system and method

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United States of America Patent

SERIAL NO

12001068

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Abstract

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A process identifies a particular advertisement that is received from an advertisement sponsor. Multiple advertisement-related services available to the advertisement are identified and information regarding those services is communicated to the advertisement sponsor. Identification of at least one selected service is received from the advertisement sponsor. The process then identifies at least one parameter associated with the advertisement. Finally, the advertisement, identification of the selected service(s), and the associated parameter(s) are then stored by the process.

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Patent Owner(s)

Patent OwnerAddress
APPTERA INC505 N MATHILDA AVE SUITE 110 SUNNYVALE CA 94085

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Haldeman, Randolph M Menlo Park, CA 8 52

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