System and method for host web site profiling
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United States of America Patent
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Issued Date -
Aug 14, 2008
app pub date -
Feb 13, 2007
filing date -
Feb 13, 2007
priority date (Note) -
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Abstract
A computerized method for selecting a host web site for hosting advertising data is disclosed the method including characterizing in a data communications network, data communications for a plurality of end user devices for each of a plurality of subscribers to the data communication network between the data communication network and each of a plurality of potential host web sites; profiling each of the plurality of potential host web sites for advertising performance based on the characterizing data communications and subscriber profile data for the plurality of subscribers stored in the data communications network; and selecting one of the plurality of potential host web sites as a selected host web site for the advertising data based on the selected host web site advertising performance. A system and a computer program are also disclosed for performing the method. A data structure is disclosed for providing a functional and structural interrelationship between the data structure, data in the data structure and a processor.
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