Importance

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Abstract

The disclosure details the implementation of apparatuses, methods, and systems for code triggered information querying and serving on mobile devices based on profiles. Information and/or advertisement providers may use a code triggered information server to serve context, demographic, and behavior targeted information to users via mobile devices. Users, in turn, trigger the provision of information by scanning or observing codes or information. The scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile--which may include continuously updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information--the server selects information to serve to the users' mobile devices from an information base. For example, a user who is profiled as a teenager with a stated interest in comic books and a record of scanning codes related to movies may be served an advertisement for the latest comic book themed movie playing in the next hour near his/her present geographic position the next time he/she scans a code from the entertainment section of the newspaper. The code triggered information server allows for the serving of information that is demographic, interest, location, and time specific. It also allows providers to track user behavior and provide anticipatory information.

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First Claim