Avatar-based unsolicited advertisements in a virtual universe

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 9589380
APP PUB NO 20080204450A1
SERIAL NO

11679449

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system, method and program product for providing a virtual universe in which unsolicited advertisements are embodied in automated avatars. A system is provided that includes: a registration system for introducing an advertisement avatar into the virtual universe; a targeting system for targeting a user avatar for delivery of advertising content by the advertisement avatar; a movement system for defining how the advertisement avatar is to move within the virtual universe; and an advertisement delivery system for defining how the advertisement avatar is to deliver the advertising content to the user avatar.

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Patent Owner(s)

  • INTERNATIONAL BUSINESS MACHINES CORPORATION

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Dawson, Christopher J Arlington, US 319 7505
Hamilton,, II Rick A Charlottesville, US 885 15036
O'Connell, Brian M Cary, US 496 8791
Pickover, Clifford A Yorktown Heights, US 921 16372
Walker, Keith R Austin, US 315 6919

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